Facebook needs no introduction. Today it boasts over 1.6 billion monthly active users, and if you haven’t extended your marketing efforts onto the platform yet, it begs the question – what on earth are you waiting for?
Well, the good news is that getting started with marketing on Facebook is honestly not that hard – anyone can create a page and start accumulating a following right away. Doing it right, however, will require you to get acquainted with a multitude of tools in order to maximize the efficacy of your efforts. You’ll need to engage with your followers, track your analytics, manage your ad campaigns, and know exactly which content to publish and when.
Thankfully, given Facebook’s popularity, there are hundreds of such tools available to help you kickstart your marketing efforts. Let’s take a look at our favorite 12 of them.
Agora Pulse is a social media management platform that offers solutions for multiple platforms such as Twitter, Instagram, LinkedIn, Google+, Youtube, and, of course, Facebook. The platform provides users with their own social media inboxes to keep track of their incoming interactions, analytics reports, and comprehensive data regarding their followers, among other tools.
Price: Starts at $15 per month | More information
Hootsuite is another multi-platform social media management tool that offers support for pretty much every platform available at the moment. As far as Facebook is concerned, Hootsuite offers solutions for engaging with followers, publishing new content, analytics reports, follower insights, and advertising.
Price: Free, with premium plans starting at $8.99 per month | More information
Buffer is an easy-to-use platform that enables you to manage all of your pages and accounts from the same place. While it may not feature the functionality of the previous two entries in this round-up, Buffer is an overall much simpler to use platform. It’s a solid tool for small enterprises that would benefit from a comprehensive Facebook marketing tool.
Price: Free, with premium plans starting at $10 per month | More information
Oktopost is yet another social media management platform, albeit one designed explicitly as a business-to-business (B2B) solution. This distinction comes, of course, with a higher price tag, albeit one well worth the price for those businesses looking for an upscale solution.
Price: From $400 per month | More information
Socialbakers Analytics is a company dedicated to providing a thorough analytics solution focused on social media platforms, including Facebook. Using their platform, users can access information regarding the performance of competing brands and pages, and track general industry trends.
Price: From $75 per month | More information
While on the surface DrumUp looks like another social media management platform, in truth this service is mostly focused on automating your content strategy and marketing efforts. Using DrumUp, you can sharply cut down on the time spent managing your Facebook pages, thanks to its curated list of content recommendations, scheduling tools, and mobile apps for updates on the go.
Price: From $19 per month | More information
Post Planner is a service that helps users find the most engaging content for their particular fields, and helps them schedule it for the perfect time – maximizing the number of people that will be exposed to it on Facebook. Its focus on maximizing engagement through simple curation, and its low price point, make it a great choice for small businesses looking for a boost to their Facebook marketing strategy.
Price: Starts at $7 per month | More information
Pagemodo is a platform meant to help users create a Facebook social media presence from scratch, and provide them with the necessary tools for growth in the long term. In order to achieve this, they provide you with a simple cover photo and welcome tab design tools, as well as post designers – and that’s without going into their management functions.
Price: From $4.50 per month | More information
LikeAlyzer is a no-frills tool that provides you with an analysis of any Facebook page you want, including analytics information and Facebook statistics. While the main page itself doesn’t look like much, the tool it provides is pretty darn useful for anyone looking to gain a quick insight into their Facebook performance at no cost and in a matter of minutes.
Price: Free | More information
Qwaya is a Facebook ads manager tool for marketing professionals, which provides them with multiple key functions to manage their work from a single platform. For example, using Qwaya, you can conduct powerful A/B tests by using Facebook’s data to target only the audience you want.
Price: From $149 per month | More information
Driftrock is an ad campaign manager for Facebook, tailored as a B2B solution that has served prestigious customers such as BMW and Coca-Cola. This tool provides you with a customer relationship management platform to increase your Facebook leads, and make sure that your ads are displayed during the best time windows, among other functions.
Price: Price on request | More information
AdRoll is a marketing platform that works with over 500 ad exchanges in total, including social media giants such as Twitter, Google+, and Facebook. Their Facebook services are focused on retargeting tools, reach maximization, and the use of predictive technology to increase conversions.
Price: Depends on the size of your campaign | More information
Gaining a foothold on Facebook from a marketing perspective may not be the simplest of endeavors, but if you put in the time and pick the right tools, the potential rewards can be incredibly good.
If you’re not sure exactly where to begin, let’s do a quick recap of which tools to use for which purpose before wrapping things up:
Do you feel these tools will impact your Facebook marketing efforts positively, and is there anything they lack? Subscribe and share your experience with us in the comments section below!
Article thumbnail image by Ivan Ryabokon / shutterstock.com
The post The 12 Best Facebook Marketing Tools Available in 2016 appeared first on Elegant Themes Blog.